30/10/10 rule

30% of the registered users or number of downloads (if its a mobile app) will use the service each month

10% of the registered users or number of downloads (if its a mobile app) will use the service each day

the max number of concurrent users of a real-time service will be 10% of the number of daily users

We see these ratios across social web apps, social mobile apps, games, music services, and many other consumer web and mobile services.

via avc.com and HN

 

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